Campaign period
purchasing any qualifying products from "Sekkisei" will help
July 01, 2024 (Mon) - Aug 31, 2024 (Sat)
grow the
coral forests
Additionally!
Original Video Share
Campaign
July 15, 2024 (Mon) - Aug 14, 2024 (Wed)
Based on the
number of reposts of the original video
You will Win
luxurious
gifts
SHARE COUNTER
Displays in real time shares of videos from the 8 regions where SAVE the BLUE is active
During the campaign period, purchasing any qualifying Sekkisei products will help to grow the coral forest by the amount of space equal to the bottom of the product.
Medicinal Sekkisei
Brightening Essence
Lotion Kit（only available on July 1）*
Sekkisei Miyabi
Cyclator B SAVE the BLUE
Limited Edition Design（only available on July 1）*
Medicinal Sekkisei Brightening Essence Lotion (Quasi-drug)（200 mL, 310 mL, 350 mL）
Sekkisei CLEAR WELLNESS（125 mL, 175 mL, 200 mL）
*Includes previous limited editions
Sekkisei Miyabi（200 mL）*Includes previous limited editions
Sekkisei Miyabi（200 mL）*Includes previous limited editions
＊Sales of limited edition items will end until out of stock.
＊All SEKKISEI Brand face lotions are this campaign target products ( EX : Medicinal Sekkisei, SEKKISEI SUPREME )
＊ Ecelent series, Extra Series, mini size and 1day trial kit are not this campaign target product.
Introducing SAVE the BLUE
around the world!
Cultivating coral
in the ocean
of Okinawa
Coral cultivation promotion in Okinawa that has continued for 15 years since 2009Coral is home to some 90,000 species of marine life, and we carrying out a promotion to transplant these corals.
During the campaign period, purchasing any qualifying Setsu-Kaisei products will help to growthe coral forest in the Yomitan region of Okinawa by the amount of space equal to the bottom of the product.
Results of the promotion over 15 years
Total floor area of
the coral forests
in total
122,696,123cm²
Join us to SAVE the BLUE and create the future of beautiful oceans
We have been working at this diligently, one step at a time, for 15 years. Please support SAVE the BLUE as the project enters its 16th year.
The SAVE the BLUE
promotion, which started
in Japan,
is now going global!
JAPAN
A portion of the proceeds from applicable items purchased through each retailer, distributor EC, non-store EC retailer, and KOSÉ EC will be donated.
Purchase an applicable item during the campaign period, and a portion of the proceeds will be donated to coral conservation activities.
Part of this year's proceeds will be donated to the NPO Green Life to support tree-planting activities. Since last year, we have moved our tree-planting activities to Dunhuang, China.
Some of the sales proceeds from applicable products are donated to the Eco-Angel Association to fund coral cultivation.
Part of the sales during the online campaign period from July to August will be used to create forests to clean the air.
We support the Marine and Coastal Resources Research and Development Center, a government agency in the eastern Gulf of Thailand, to help plant coral in Rayong Province, Thailand.
KOSE Singapore will donate a portion of SEKKISEI sales proceeds from 1 July - 31 Aug 2023 (capped at $3,188) to Garden City Fund Plant-A-Coral, Seed-A-Reef Programme as part of our initiative to support coral conservation efforts and habitat enhancement for the marine biodiversity in Singapore.
A portion of total sales will be donated to the International Coastal Cleanup (ICC) annual initiative through Reef Check Malaysia, a local NGO.
A giveaway campaign for SAVE the BLUE reusable tumblers promotes reduction of plastic waste from takeout drinks while increasing awareness and clean image of the KOSÉ brand.
For every SAVE the BLUE product sold on the SEKKISEI USA+Canada website, $1 will be donated to the KOSÉ Reef Alliance.
