Sensuousness
and intelligence
represent
the basis
for all activities
at KOSÉ.
Equally important
to our business
operations
is our statement
of purpose:
to create
a culture
and values
embodying
a distinctive
beauty through
a sophisticated
fusion of
sensuousness
and intelligence.
The
Five Core
Strength of
KOSÉ
Five core
strengths
now drive
our growth
and development:
our original
brand marketing
system; an
R&D program
for new products;
a manufacturing
system with
an uncompromising
commitment
to quality;
a carefully
structured
framework
for selling
our products;
and a willingness
to take on
the challenge
of growing
in attractive
overseas markets.
Backed by
these strengths,
our sales
growth has
consistently
exceeded the
average for
Japan's cosmetics
industry.
We will continue
to base our
activities
on the same
boundless
enthusiasm
for cosmetics
from which
our company
originated.
I believe
this spirit
will lead
to more progress
in the years
ahead, as
we meet the
expectations
of stakeholders. |
