Brand Note
The Thoughts Behind SEKKISEI BLUE
Sekkisei was born in May 1985 with the passion to create skin as clear as snow, harnessing the gifts of nature. ‘BLUE’ represents our signature brand color, symbolizing the Earth, the oceans, and the sky we must protect.
In Japan, a country surrounded by the sea and covered 67% by forests, we have long lived in harmony with nature to survive, relying on its gifts to thrive.
With the message of ‘BLUE,’ we embrace the idea of giving back to nature, striving for a more sustainable and harmonious cycle than ever before.
for Earth
Contribution to a Sustainable Future
- Launched environmental protection projects such as "SAVE the BLUE" in 2009
- Established a local production and consumption system for carbon footprint calculation
- Eliminating tear tape on product packaging film
- Adopting FSC-certified paper for packaging boxes
- Utilizing glass and plant-based resin bottles
- Implementing a container recycling program
for People
Personalized Care for All Individuals
- Proposing products tailored to individual skin concerns and body types, inspired by East Asian philosophy
- Developing formulations that offer both comfort and functionality for long-term use
- Providing personalized counseling and treatments tailored to each body type
- Ensuring strict safety standards for products that can be used with confidence over time
for Society
Commitment to Consideration and Integrity
- Prioritizing diversity with a focus on 3G (Global, Gender, Generation) to meet the needs of various customers
- Ensuring formulation transparency through disclosure of domestic ingredient origins and the natural origin index in accordance with ISO international standards
- No animal testing on products* and no use of animal-tested ingredients in compliance with EU regulations
*Except in cases where we are required to ensure safety for society or by regulatory authorities in certain countries.