SEKKISEI
“SAVE the BLUE Project”
Protecting Our Irreplaceable Blue Planet
SEKKISEI “SAVE the BLUE Project” marks its 18th anniversary this year.
Botanical-based SEKKISEI has supported environmental conservation through its “SAVE the BLUE” initiative, driven by a desire to give back to the Earth for its natural blessings.
Corals are home to approximately 90,000 marine species. Since launching the summer SAVE the BLUE activities in 2009, we have supported coral planting efforts in Okinawa every year.
In addition to these efforts, through various environmental initiatives and a container recycling program, SEKKISEI strives to realize a sustainable society and pass on the Earth’s beautiful blue natural environment to future generations.
Coral Reef Restoration Achievements
To date, KOSÉ has contributed to coral reef restoration through the following achievements:
20,976 coral polyps transplanted
A total restored area equivalent to 127,360,145 cm² of coral reef.
This corresponds to approximately 34 Olympic-sized swimming pools.
In response to the increasing impact of ocean warming and coral bleaching, we are advancing the transplantation of heat-resistant coral species to help protect and restore Okinawa’s marine ecosystem.
Advancing Coral Regeneration with Heat-Resistant Species
The “SAVE the BLUE Ocean Project” is conducted in collaboration with Mr. Koji Kinjo, founder of Sea Seed and a leading expert in coral regeneration.
Sea Seed has been advancing research on coral spawning in recent years, successfully achieving artificial fertilization of coral eggs and propagation through both asexual and sexual reproduction of coral polyps.
KOSÉ actively supports these advanced initiatives and contributes to the transplantation of “miracle corals” with high resistance to elevated sea temperatures.
Corals transplanted in previous years were confirmed to have spawned, with a significant number of eggs successfully fertilized. These spawning events were documented on video*³ to highlight the impact of climate change on marine ecosystems and the importance of conservation efforts.
Beginning the process of coral transplantation
The transplanted coral finally spawns. A new "coral forest" will spread.
Duw to increased ocean temperature, coral bleaching occurs.
As the temperature of the sea surface rises, coral bleaching becomes a serious problem.
The staff worked hard on conservation efforts and research so that healthy corals can grow.
Sekkisei will continue its activities to protect our beautiful Earth.
Education and Employee Engagement
As part of employee development, KOSÉ conducts an annual “Coral Training Tour.” Beauty consultants visit coral cultivation sites, participate in coral transplantation, and join beach clean-up activities. Through these hands-on experiences, employees deepen their environmental awareness and share their learnings with customers and society, further expanding the impact of the initiative.
100k Corals Initiative in Singapore
KOSÉ Singapore has donated SGD 3,000 to the Garden City Fund’s “100k Corals Initiative,” supporting efforts to restore coral reef resilience and biodiversity in Singapore. The Garden City Fund is a registered charity and Institution of a Public Character (IPC) in Singapore. 100% of donations are directed to the supported conservation projects. For more information, please visit www.gardencityfund.gov.sg